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Orange, the French multinational telecommunication company, announced on Tuesday that it has reached an agreement to buy the second largest mobile operator in Liberia, Cellcom Telecommunications Limited.
Orange, whose other west African operations are in Ivory Coast, Mali, Niger, Guinea-Bissau, says the acquisition will enable it accelerate its growth in new emerging markets with high potential.

“This will enable Orange to strengthen its positions in Africa, which is a strategic priority for the Group,” the company said in a statement.

With a population of 4.3 million people, Liberia has 66% mobile penetration rate, which is lower than neighbouring countries in West Africa. Orange says this gives Cellcom the potential for growth in the coming years.
 
Orange says it will provide its marketing expertise and technical capability to further strengthen Cellcom, enhance services to its customers and contribute to the economic growth of Liberia.

Liberia has four mobile network operators, the largest of which is Atlantic Wireless.