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MutualArt invests $35mn in new private sales of art collection
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The private sales service offers collectors, art advisers, and institutions exclusive access to artworks from MutualArt's APT (Artist Pension Trust®) collection.
MutualArt, the world’s leading source of art market information, recently secured an investment of $32 million for the launch of its new private sales service. The private sales service offers collectors, art advisers, and institutions exclusive access to artworks from MutualArt's APT (Artist Pension Trust®) collection.
MutualArt, which offers tailored private sales and comprehensive art information service, said the APT collection has almost 13,000 artworks from 2,000 artists in more than 70 countries worldwide. MutualArt also carries out discreet sales of secondary market works.
The private sales operation will be headed by Saul Ingram, former Managing Director of Contemporary Art at Sotheby’s – a British multinational corporation. With a professional experience spanning 20 years, MutualArt said Ingram has organized some of the most successful auctions in the history of the art business.
“With today’s milestone launch of our private sales service and the appointment of Saul Ingram as Head of Sales, MutualArt has entered a new and exciting chapter of the company’s history,” Al Brenner, CEO of MutualArt, said on Friday.
The London-based company’s online data on the art market includes a comprehensive analysis of 300,000 artists, current market trends and usage data from over 500,000 members. With such expansive resource, MutualArt’s team of experienced sales personnel can efficiently match artworks with the right buyer, while offering support and advice both offline and online, globally.
“We are very grateful for this substantial round of financing from professional investors which allows us to carry out our next phase – the private selling of artworks. The invested capital has allowed us to put together an experienced sales team and give them the tools to use the immense data gathered and analyzed by us over the years to generate sales,” said Brenner.
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